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By: j-writes 0 Comments

Mercedes-Benz is venturing into a whole new world this week in New York City with the 2012 Mercedes-Benz CLS 63 AMG Fashion Force patroling the streets seeking "stylesetters".

The AMG will be cruising around Manhattan on the look out for anyone who fits the bill, and if your caught, you will receive a free ride to your next destination.

Making its way from Lincoln Center, home of Mercedes-Benz Fashion Week, to the chicest neighborhoods in downtown Manhattan, the CLS 63 AMG Fashion Force car outfitted in its official badging is pulling over at the sight of a stylesetter and rewarding them with a ride to their next destination. Each stylesetter chosen by the Mercedes-Benz Fashion Force is going to have their picture taken and several are receiving invitations to Mercedes-Benz Fashion Week runway shows as well as an invitation to the official fashion force culmination event, hosted by Brad Goreski in the Mercedes-Benz Star Lounge.

"The Mercedes-Benz Fashion Force car is a statement about New York being one of the greatest fashion capitals of the world and the confident approach to individualistic style that people strive to explore throughout this amazing city," said Brad Goreski.

"Mercedes-Benz has a natural affinity with the world of fashion with cars that appeal to those with a strong sense of style," said Lisa Holladay, manager of brand experience for Mercedes-Benz USA. "The 2012 CLS 63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force initiative with its fascinating design and significant curb appeal."

The car will be on patrol from now until Monday, February 14th 2011.

Maybe its time to ditch my 1986 Adidas....

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